Open rates wrongly predict success 53% of the time

You might think that claiming the email open rate is as useful as your appendix could be somewhat of a controversial statement. None the less, that’s exactly what I posted recently on Smart Insights.

How much data should I collect at signup?

I’ve been analysing the email marketing habits of the top 100 online UK retailers to understand what common good habits they have that enables them to get the best value from email marketing. This includes...

Canadian email users soon to be safe in their CASL

Sending email to U.S. users has been governed by the CAN-SPAM act since its adoption in 2003, but Canada is about to one up its big brother to the south. Sometime in 2013, Canada is...

Who can we trust online? - A debrief from Online Trust Alliance #OTAForum2012

The Online Trust Alliance (OTA) held its annual forum in San Jose, California this week. Security and Privacy professionals from major technology companies such as Google, Microsoft, Apple, Symantec, and Twitter were present, as were...

Turn your data into something useful

Birthdays, relationship statuses and nationalities are three simple pieces of information that anyone can easily find, especially now with the amount of public information people are willing to put online.

What social media should your business use?

In social media there is only one rule: there is no rule. So of course, I could tell you that you should be on all networks. However, who has the time to run 78 different...

Should we pay for social media?

From my point of view, no. Just before the social network has reached one billion users, Facebook launched last week its “Promoted Post” service for the United States. Americans can now create posts that will appear...

A/B testing your campaigns: One fact and plenty of myths

In a previous post, I talked about using the Multivariate Testing (MVT) feature, which has been redesigned and rebranded in April’s Shanghai release. Our statistics across our 1000s of customers tell us that, when comparing response...

Big wins from a little interactivity

In this relatively long post below I describe some of the details of the design process for what may be perceived as a minor UI improvement. Read through if you are curious to see what...

What we learnt from your competitors

In the ultra-competitive retail space checking out your competition is a way of life. We’ve done some of the leg work for you and have been studying the email marketing activities of selected top brands. Researching...