Should you stop asking if you’re sending too many emails?

“Am I sending too many emails?” This is a question too often posed by online marketers, and the answer received is invariably the same. Customers will nearly always say they receive too much, too often,...

User Testing your emarketing content

Having worked in both marketing and user experience functions, I can attest to the fact that marketing professionals and user experience designers have much in common. You can find examples in the types of questions they...

Trending News right in your Facebook news feed

At the start of 2012 Facebook let users know that they will be rolling out slowly more adverts within the news feed, like it or not. A Facebook spokesman said "Our goal is to do this thoughtfully and slowly....
Internet World is just around the corner and I’ll be presenting along with Jo Lung of Orange on how they achieve and measure success in email marketing of multiple products.

The Social Media Wave. The most popular marketing trend in 2012?

Emailvision recently exhibited at Technology for Marketing & Advertising (TFM&A) at Earl’s Court 2 and what was very apparent is that professionals in the digital marketing industry can’t get enough information about Social Media! The...

Customer Visits: What do I need to prepare?

So you’ve agreed to be visited by the Emailvision Product and User Experience teams. What do you need to do in preparation? Should you prepare detailed, laundry-lists of requests for feature enhancements? Should you capture...

A visit from the Emailvision Product Team: What’s in it for me?

In coming months, I’ll be reaching out Emailvision customers, mostly through their Emailvision Account teams, to give them opportunities to both provide feedback on our products as well as influence future directions for our features....

Pinterest launches new profiles but have they made a mistake?

The Pinterest CEO Ben Silbermann, was recently talking at SXSW and mentioned the new changes coming to the profile pages. We’ll they have arrived.
Facebook today made some significant announcements, during the Facebook Marketing Conference, in New York. In this post, I am sharing my observation of early sentiments around these announcements. I talked to Vikas Jain, head of...

Hand-picked Facebook Timeline Covers of Brand Pages

Facebook today announced Timeline for Brand Pages. In this post, I am sharing some of my handpicked brand page Timeline covers.