The Challenge of Social Networks and Why Businesses Need Them

According to a recent study by Ifop for the Atelier BNP Paribas, 38% of French executives believe it is essential to integrate Facebook or Twitter. With more than 20 million active members in France, Facebook...

Learn how Mathon built a thriving Facebook community with Emailvision found 10,000 fans on Facebook thanks to Campaign Commander. Yoann Le Berrigaud, ecommerce director, explains how he organized Mathon's presence on Facebook and how he used email marketing to increase its visibility on this global social network.
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