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Segmentation - The 5th Element

Do you remember this video of Steve Ballmer, Microsoft’s long time CEO and world’s 19th richest man (according to Forbes), working up quite a sweat as he enthused about the lifeblood of the software behemoth,...
So we have entered the world of Social media at a phenomenal speed. Having moved from the Telecommunications industry myself, which I thought moved pretty quickly, across to Software as a Service (SaaS) specifically Email...
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