Strategy

Like or dislike President Obama, his campaign proved that successful online marketing is all about rigorous testing and data analytics.  

Social CRM 2012, Brussels – Are you really Social?

As we know that Social CRM is one of the hot topics at the moment, we decided to promote some of our partners’ events. This year, taking place in Brussels, the Social CRM 2012 is...

I Heart E-Mails! <3

Tomorrow is February 14th, which, for some, is the 2nd largest retailing event of the year. Today we’ll talk about ways you can sell lovin’ through email.

Would you buy a car without test driving it first?

Would you send an email campaign without split-testing first? In my opinion the answer to both questions should (almost) always be a firm ‘No!’
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