Articles

Personalization reduces online shopping effort by 32%

If you’re an online retailer, you might be struggling to increase conversions because customers just can’t find what they are looking for easily enough. With product catalogues growing, customers are relying more and more on...

Personalization: Let’s learn to crawl properly before we start running (2/3)

Last week, I looked at how I would define personalization. In this week's post, I've looked at why curation isn't personalization. Part 2: Curation isn’t Personalization
For the sixth episode of my ‘data-driven campaign’ series, today I’m going to tell you how marketers can use the purchase date to increase the effectiveness of their email marketing campaigns.