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For the sixth episode of my ‘data-driven campaign’ series, today I’m going to tell you how marketers can use the purchase date to increase the effectiveness of their email marketing campaigns.

Personalization: Let’s learn to crawl properly before we start running (1/3)

There are lots of talks about personalization technology, particularly in e-commerce. And, having worked with personalization technology for almost 3 years, certain things have been bugging me. My biggest issue with those articles is that...

Reclaim your 11,000 lunch breaks!

The average lifespan of a human these days is approximately 80 years in western society. This can be loosely broken down as 20 years growing up and being educated and 10 in retirement; leaving around...

Have call back buttons had their day?

Last month, while attending Internet World in London, I overheard a delegate state that call back buttons are old technology. Call back buttons are buttons that are placed on a website to give visitors an...

The reality of Little Big Data

"The 4th of April 2013 will go into history as the day Big Data eroded the confidence in offshore fiscal paradises." (Der Spiegel)
For the fifth installment of the bite-size ‘data-driven campaign’ series, I’ll discuss how marketers can use their customers’ purchase behaviour to increase the effectiveness of their email marketing campaigns.

E-commerce insight and best practice from the 5th E-commerce Forum

Last Thursday Emailvision sponsored the 5th E-commerce Forum (after a 6 year hiatus), organised by our partner Screen Pages – a leading agency specialising in Magento e-commerce and related services for online retailers. Held in the...

5 tips to kickstart your B2B personalisation strategy (2/2)

Asking the visitors of your website who they are and making use of your categories were the first two tips I gave you to help you approach and build a B2B personalisation strategy - read...

Don’t you forget about me…

80’s British rock band Simple Minds recently visited my home town, Bournemouth. They drew a full audience, demonstrating they are still going strong.  One of their key songs titled “Don’t you forget about me” resonated with...

5 tips to kickstart your B2B personalisation strategy (1/2)

Personalisation in B2C ecommerce is widespread – everyone from Amazon to John Lewis uses recommendation engines to suggest relevant products. But B2B companies, who often don’t sell services or products online, can also start to...