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All I want for Christmas is….a good online customer experience

Although I am a massive advocate of online shopping, and of leveraging the internet at every opportunity to streamline my life; the thought of spending another 24 hours of my short lifetime on this planet...

A 2013 Gift to Your Marketing Department: Training on Analytics

Many herald 2013 as the year when Marketing organizations recognize the value of analytical tools for their marketing departments and begin earnestly investing in these tools. Understanding the demographics and behavioral patterns of customers is...

Email: When Are the Best Times to Pull the Trigger?

Whether you’re a local corner shop or an international retail conglomerate, the old saying holds true: "People do business with the people they know, like and trust." Success is contingent on building relationships with your...

In 2013, your best salesman will be an algorithm.

We’ve all seen this movie… a computer is built to make human life easier. The computer turns evil and tries to take over the world until the hero or heroine saves the day, usually by...

Ensure you achieve inbox placement this Christmas

The weeks leading up to Christmas are the most important weeks of the year for the majority of retailers. Shoppers were expected to spend £222,222 every minute on gifts during Cyber Monday alone! Months of...
Like or dislike President Obama, his campaign proved that successful online marketing is all about rigorous testing and data analytics.  
The 3 top risks of not using the customer intelligence you have

Capture and visualize customer data – how can you take the first step?

Not sure if you’ve heard, but over here we’re very excited about our webinar on the 11th of December featuring guest speaker, Senior Analyst Robert Brosnan from Forrester Research, Inc., as he shares expert insight on...

What every Digital Marketer needs to know about Customer Intelligence

As digital marketers, it’s our duty to always want to know more about our customers. Their behaviors have changed a lot in the past years: they spend now more time on the internet, adopt more...

Facebook becomes Twitter. And vice-versa.

They might not be announced as ‘major updates’, however the new versions of Facebook and Twitter for mobile devices say a lot about today’s social media strategy.