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Email: When Are the Best Times to Pull the Trigger?
Whether you’re a local corner shop or an international retail conglomerate, the old saying holds true: "People do business with the people they know, like and trust." Success is contingent on building relationships with your...
Using free to increase profit.
The human perception is, that if something is free you can't lose. This makes free quite unlike any other price point. Even 1p is a lot more than 0p.
You Had Me At Hello: Engaging Customers with a Welcome Program
When I walk into a Victoria’s Secret store, a flock of sales clerks always rush to my side with a “Hello, how can I help you today?”. They want to know what I am shopping...
Would you leave a shop without a receipt?
I thought I would start my blogging career talking about a part of email marketing which for me has so much potential, but yet is not being used to its best ability by many companies.
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