Michael Thompson

  • Vice President of User Experience
  • Paris

I’ve been with Emailvision only since February 2012, and I look after the User Experience of our products. Above all, my team’s role is to promote user centered product design. That means exactly what it says: we will strive to involve customers, i.e. real end-users, in our product design decisions wherever and whenever possible.

My background is quite varied – product management, product marketing, UX designer, environmental consultant, strategic consultant, business development. But the ‘red threads’ that tie together my experience, starting from my days as a UX Designer at Apple, is my obsession with customer research and product usability.

This blog will serve as a forum for introducing and hopefully facilitating exchanges with readers around the design evolutions, and at times design revolutions, of Emailvision products.

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All articles by Michael Thompson

Yesterday, in a conversation about analyzing customer behavioral data, I recalled a recent news story: Medical researchers, using meta-analysis that looked at Body Mass Index (BMI) at the time of death across 2.9 million people,...

Obama may be behind your next pay raise

On Wednesday February 27th, my colleague Neil Hamilton and I will be at the TFM&A show in London. We’re teaming up on a presentation at 12pm summarizing a few of the hot trends we’re predicting for...

A 2013 Gift to Your Marketing Department: Training on Analytics

Many herald 2013 as the year when Marketing organizations recognize the value of analytical tools for their marketing departments and begin earnestly investing in these tools. Understanding the demographics and behavioral patterns of customers is...

A/B testing your campaigns: One fact and plenty of myths

In a previous post, I talked about using the Multivariate Testing (MVT) feature, which has been redesigned and rebranded in April’s Shanghai release. Our statistics across our 1000s of customers tell us that, when comparing response...

Big wins from a little interactivity

In this relatively long post below I describe some of the details of the design process for what may be perceived as a minor UI improvement. Read through if you are curious to see what...

Analytics and Emarketers: Potential Pitfalls and Best Practices

A few weeks ago, I presented at the Internet Retailing Jumpstart conference in London. The event's theme was customer experience -- how emarketers need to optimize channels, but also consider how to bridge the experience...

User Testing your emarketing content

Having worked in both marketing and user experience functions, I can attest to the fact that marketing professionals and user experience designers have much in common. You can find examples in the types of questions they...

Customer Visits: What do I need to prepare?

So you’ve agreed to be visited by the Emailvision Product and User Experience teams. What do you need to do in preparation? Should you prepare detailed, laundry-lists of requests for feature enhancements? Should you capture...

A visit from the Emailvision Product Team: What’s in it for me?

In coming months, I’ll be reaching out Emailvision customers, mostly through their Emailvision Account teams, to give them opportunities to both provide feedback on our products as well as influence future directions for our features....